There are no SEO secrets or shortcuts

I have talked to many small business and website owners who set up a website and wonder why their site is buried several pages deep on search result pages.  They expect someone to get them listed at the top of natural search results within a week.  That might have been possible a few years ago, but not anymore.

Search engines are smart.  They know when you’re trying to dupe them and they don’t like it.  Google has a habit of penalizing websites that break their rules.  They are aware of the link building sites and services.

You business was probably not an overnight success.  You had to market your business and build a customer base.  It’s the same with SEO  – to be listed on page one of search results takes some time and a little effort.

Google's new tool: insight for search

I used trends and it gave some interesting glimpes into what people were searching for.  Now Google just announced yet another beta product – Insight for Search.

Today, we’re launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.”

Now let’s see what we can do with it…