Hackable business development at Parentville

Parentville.com is a niche product targeted at new parents.  While developing our product and understanding of the market, we’ve recognized the value of syndicating content within a fragmented industry, especially for a start-up.

Partnering with others in a fragmented industry can provide valuable original content for one party and bring more page views for the other party.

There are plenty of existing API opportunities to use content – twitter, amazon, youtube, etc., but the results usually aren’t specific or meaningful enough.

So we’re seeking out partners who can provide us with content that we *think* our users will want to see, and in return we do the same.  Most of these are smaller blogs or websites don’t have formalized content sharing tools.  There is where hackable business development comes in.

If you’re small, you’re venerable, but you can work together and become stronger… like the Power Rangers

Read more thoughts on hackable business development here
http://jonsteinberg.com/post/170568831/hackable-business-development
http://blog.aweissman.com/2009/09/no-business-developement-or-hackable.html