Google is launching a new product to make it easy to run consumer survey-based research. This short video explains the product concisely.
It’s now cheaper and faster than ever to test your startup ideas before you over-commit to a half-baked idea.
For example, if you’re building a new music player to compete with the iPod, run a quick survey to figure out what brand of music players your target demographic already owns. You don’t need too many participants to make statistically significant extrapolations, so you can get your answer for five bucks.
I previously used Mechanical Turk to get this kind of instant feedback on theses I was forming (for example, I used MTurk in due diligence on a Smart TV platform), but I think going forward I’ll use this Google product instead. My problem with MTurk is that I didn’t like the sample pool… i felt like all my answers were coming from random computer farms in third-world countries.
If you do use Google’s Consumer Survey product, let me know what you think.
Actually, this picture is not quite right. Amazon would be the mall, Google would be the crappy billboards posted around town, and eBay would be a flea market…
Call me old fashioned, but I like clean lines, white space and nice typography. But recently, Pinterest’s success has spawned a new layout for images.
I like this from Flickr.com. It’s easy to scan and take in the content without getting lost.
It works great for Svpply.com
I’m just overwhelmed by Pinterest. My eyes are all over the place trying to view each image and they’re getting tired.
Without fail, I get at least one email a week asking about how to break into VC. I will give my short answer, and then point you to some other posts with great answers and advice, much better than mine.
There are two common paths to becoming a VC:
- You worked in the startup space
- You have transactional experience as a banker
Some other common traits:
- Have a network of entrepreneurs and VCs/lawyers/bankers
- Strong interest in working with startups.
Most of all… you have to be Lucky. There aren’t many openings, so you have to be there at the right time and place.
Other Posts: (will add as I come across others)
“And suddenly, I looked at the bull. He had this innocence that all animals have in their eyes, and he looked at me with this pleading. It was like a cry for justice, deep down inside of me. I describe it as being like a prayer – because if one confesses, it is hoped, that one is forgiven. I felt like the worst shit on earth.”
This photo shows the collapse of Torrero Alvaro Munera, as he realized in the middle of the his last fight… the injustice to the animal. From that day forward he became an opponent of bullfights.
Update: I’m not the original author of this. I saw it reposted on Facebook and posted it over here (which is why the entirety of it is in quotes). It turns out this story isn’t entirely true. According to Wikipedia he became paraplegic after a bull threw him into the air, and he broke his vertebrae upon landing.
Even though it doesn’t seem to be a picture of Munera, the image is quite striking.
Wikipedia – Alvaro Múnera (Google Translate)
I received a copy of Reid Hoffman’s The Start-up of You at SXSW and read it on the flight back home.
Interestingly, my blog is called Perpetually in Beta, which is the what the book stresses – always be changing. The book challenges the reader to don’t become complacent and always be improving.
Overall it’s a good book and a worthwhile read. The world is ever changing, so we need to be ready to adopt and change with it.
Too many references to tech startup stories. Most of the general population won’t care about how Dropbox made it. I think they would more interested to hear about how a 30-something was able to change careers.
LinkedIn was touted as the tool to solve your problems. While LinkedIn is valuable, real skills learning is how you change, not networking.
Here are my tips to achieve “permanent beta”
- Network locally – While it’s great to network with people you aspire to become, it is also useful to network with those around you. I learned a lot about retail buying from my neighbor. It helps me think about ecommerce investments. I chat with my college buddies about their careers. One does internal corporate communications, and the topic came up with a prospective investment. Everyone has information that will be helpful to you in one way or another. You just have to be open an receptive.
- Learn – Focusing on your interests is dumb. The interests of most people don’t translate to their careers – fashion, entertainment, auto, etc. So learn something that will further your career and life.
- Read a book about financial planning. Boring!!!! But that’s what you need to plan for your future.
- Learn how to develop an excel model. Boring!!! But that’s how you’ll impress the boss when you understand the tradeoffs of an operational or financial decision.
CodeYear.com is a great idea. They will send you a weekly homework assignment that will teach you how to code. I also like the marketing push to coincide with New Year Resolutions. Sign up if you haven’t already. I did.
Great idea, but how many people will finish and gain enough skills to actually land a job or launch a successful app?
We all know majority of new years resolutions are never met. I know of only a few reasons most people can successfuly achieve such goals – your life depends on it and/or your career depends on it.
Codeyear is a start in the right direction, but there is a lot more needed than just a tutorial. It needs to create a community support group through forums, meetups, experienced newbies and mentorship.
Augment the codeyear experience by adding taking some additional steps:
1. Set a goal – launch an app or get a job. Keep it simple, a simple CRUD or better yet, a read-only application
2. State it publicly – accountability always helps
3. Get Support – a community to answer questions, guide etc.
4. Get a coding buddy/mentor/partner
5. Fix someone else’s bugs – Coding from scratch is hard. Modifying someone else’s code is a much better starting point.
I doubt many people will stick with the program. But I want people to make me eat my words. Prove me wrong!!
I’ve signed up for CodeYear and I’m going to seek out a programming mentor, thanks alexkehayias. I “plan” on sticking with it to dust off my development skills and learn some new skills and languages. But life happens …
Lots of change is going on in the startup investing landscape. Institutional seed funds/incubators/accelerators, acqui-hires (Gowalla), and now investment banks.
Goldman Sachs recently held a “Private Internet Company Conference” in Las Vegas. Why?
Because the internet landscape is changing and they don’t want to be left out. It takes small amounts of investment to get started, you can raise money quickly, and the path to IPO is getting shorter.
Upcoming and recent IPOs and their founding
Zynga – 7/2007
Yelp – 7/2004
Facebook – 2/2004
Groupon – 11/2008; 2011
Pandora – 1/2000; 2011
Linkedin – 5/2003; 2011
Google 1998; 2004
Amazon 1994; 1997
Yahoo 1994; 1996
Oracle 1977; 1986
Apple 1976; 1980
Microsoft 1974; 1986
What does this mean to startups and investors?
The investment banks want the IPOs and the mega-mergers. They don’t care about sub-$50 million fund raises or acqui-hires. So I think they’ll do their best to help out the both the investors and the entrepreneurs with introductions for hiring, investment, acquisition all in hopes of building the relationship to be at the front of the line for the big deal.