In the beginning, there were a handful of sites where you would go to to seek information (CNN, ESPN, WeatherChannel etc.) As the amount of information grew, companies were developed to help categorize and sort information (Yahoo), then came search engines.
Today, we’ve had a massive shift in the way we consume content. We no longer have to pull or seek out content. The majority of content we consume now is pushed to us via email, Facebook, or Twitter.
As the number of friends and follows grow on the social platforms, the amount of information gushing through multiplies and we’ll need another tool to help sift through all that content.