Yesterday I received a Groupon from Baja Fresh in Manhattan. Why does Baja Fresh need to send out Groupons? Probably because they get mostly tourists and one time visitors and Groupon is a way to drawn in locals. Natives usually don’t go for the chains. I wonder why?
I’ve redeemed a few Groupons in the past. Most of them were for one-off eateries that I found interesting.
I’ve never once received any follow up from the establishments where I’ve redeemed. They already have my email, they know I went in and tried their food/services. Why not ask me what I thought? Ask me if I would come back? Ask for my opinion. If need be, give an incentive.
You’ve already paid Groupon to collect a list of potential customers. Don’t just throw it away, use it to gather feedback. Then implement what would bring back customers and add value.
And yes, I was lazy and didn’t get the Baja Fresh Groupon in time.