A little PR goes a long long way for @myflightinfo
I launched the bot during the first week of January this year. Actually, it was a few days before the Miracle on the Hudson event. So, I decided to hold off on the marketing.
I was marketing the bot to those I though would find it useful. I would keep a search column open for “flight status” on Tweetdeck and when a tweet matched, I would review and send a reply if it made sense. This was simple, easy and non-intrusive. But I knew it wasn’t going to garner the followers to make it into a successful product.
On Monday Feb. 9, a tweet went out from @mashable linking to a post by @iElliott on productivity with twitter.
Update: I did not approach @mashable or @iElliott for a plug. I assume they found it to be useful and wanted to share it with their readers.
This started the flow of followers. Before the tweet, there were about 12 followers; 24 hours later, 270. It was mad rush in the first few hours and has slowed to a trickle now. (I will see if can plot the follower flow) The majority of followers is in the US, which is good, cause the product mostly supports US and large international airlines.
Now the hard part of delivering what the followers want – a simple and useful product.
I have lots of ideas about how to make it better, but I’d like to incorporate what the users want.